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Research Areas
The Marketing Management group conducts rigorous and managerially relevant research across the entire spectrum of marketing. The areas of expertise include retailing (e.g. online shopping, multichannel/format shopping, store choice, private labels, discounters, loyalty, marketing mix), consumer behavior (e.g. negative experiences, preference formation, calorie counting), marketing communication (e.g. promotions, endorsers, sports sponsoring) and sport marketing. Our work has been published in major international journals like International Journal of Research in Marketing, Journal of Consumer Research, Journal of Business and Industrial Marketing, Journal of Marketing, Journal of Marketing Research and Journal of Retailing.
Members
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